Marketing grows out of the concept of exchange between buyers and sellers. Driven by the needs and wants of the consumer, marketing managers develop new products and services as well as marketing programs to guarantee that they reach business customers and ultimately, the consumer. And managing marketing is growing even more exciting as technology and the internet enable managers to stay in closer contact with their customers and better manage this relationship.
The Department of Marketing in the Pamplin College is dedicated to providing outstanding academic opportunities for undergraduate, masters, and doctoral students. The undergraduate program supports over 700 students pursuing a marketing major, making it one of the most popular majors in the College. Our highly selective M.S. and Ph.D. programs are designed to offer interested students focused research opportunities as well as technical training. We welcome your interest in our offerings.